Growth
HOTWORX against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HOTWORX's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Orangetheory Fitness | -18.4% |
| 2 | Club Pilates | - |
| 3 | CorePower Yoga | -6.6% |
| 4 | Burn Boot Camp | - |
| 5 | HOTWORX | - |
| 6 | Body Alive | - |
| 7 | StretchLab | +9.3% |
| 8 | YogaSix | - |
| 9 | BODYBAR Pilates | - |
| 10 | [solidcore] | -52.5% |
Share of tracked category spend, indexed
Store footprint
Store map
264 tracked HOTWORX locations across 38 US states. Texas, Florida, and Tennessee hold 31% of them.
Tracked stores by state
- Texas 40
- Florida 28
- Tennessee 15
- Georgia 14
- Colorado 12
- North Carolina 12
- Ohio 12
- Illinois 11
- Indiana 11
- Utah 8
- Alabama 7
- California 7
- South Carolina 7
- Virginia 7
- Arizona 6
- Mississippi 6
- Kentucky 5
- Louisiana 5
- Michigan 5
- Oklahoma 5
- Washington 5
- Arkansas 4
- Wisconsin 4
- Iowa 3
- Idaho 3
- Maryland 3
- New York 3
- West Virginia 3
- New Hampshire 2
- Nevada 2
- Pennsylvania 2
- Connecticut 1
- Kansas 1
- Maine 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Oregon 1
Customer overlap
Who shops at HOTWORX
Tracked chains HOTWORX customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends