Growth
Burn Boot Camp against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burn Boot Camp's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Orangetheory Fitness
|
-18.4% |
| 2 |
C
Club Pilates
|
- |
| 3 |
C
CorePower Yoga
|
-5.4% |
| 4 |
B
Burn Boot Camp
|
- |
| 5 |
H
HOTWORX
|
- |
| 6 |
B
Body Alive
|
- |
| 7 |
S
StretchLab
|
+3.9% |
| 8 |
Y
YogaSix
|
+13.5% |
| 9 |
F
F45 Training
|
-14.4% |
| 10 |
B
BODYBAR Pilates
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
134 tracked Burn Boot Camp locations across 27 US states.
Tracked stores by state
- Florida 21
- North Carolina 15
- Ohio 11
- Tennessee 10
- Virginia 10
- Georgia 9
- Pennsylvania 7
- Kentucky 6
- New York 6
- Indiana 5
- Michigan 4
- South Carolina 4
- California 3
- Colorado 3
- Illinois 3
- New Jersey 2
- Nevada 2
- Oregon 2
- Texas 2
- Wisconsin 2
- Alabama 1
- Arkansas 1
- Arizona 1
- Massachusetts 1
- Maryland 1
- New Mexico 1
- Utah 1
Customer overlap
Who shops at Burn Boot Camp
Tracked chains Burn Boot Camp customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
S&S
100
L
La Bonita Supermarkets
65
A
Atrium Health
58
Atrium Health
58
C
Cincinnati Children's Hospital
50
Cincinnati Children's Hospital
50
M
MacDinton's Irish Pub
49
More trends