Growth
Body Alive against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Body Alive's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Orangetheory Fitness
|
-18.4% |
| 2 |
C
Club Pilates
|
- |
| 3 |
C
CorePower Yoga
|
-5.4% |
| 4 |
B
Burn Boot Camp
|
- |
| 5 |
H
HOTWORX
|
- |
| 6 |
B
Body Alive
|
- |
| 7 |
S
StretchLab
|
+3.9% |
| 8 |
Y
YogaSix
|
+13.5% |
| 9 |
F
F45 Training
|
-14.4% |
| 10 |
B
BODYBAR Pilates
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Body Alive locations across 6 US states.
Customer overlap
Who shops at Body Alive
Tracked chains Body Alive customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Deluxe Nail Salon and Spa
100
K
Kenwood Town Center Mall
91
K
Kenwood Towne Centre
80
A
Ambiance Nail Spa
63
U
Uncle Woody's
57
D
Drunken Tacos
42
M
Martino's On Vine
41
E
E+O Kitchen
35
E+O Kitchen
35
More trends