Growth
The Studio against its category
The biggest tracked US fitness studio chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Studio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
O
Orangetheory Fitness
|
-18.4% |
| 2 |
C
Club Pilates
|
- |
| 3 |
C
CorePower Yoga
|
-5.4% |
| 4 |
B
Burn Boot Camp
|
- |
| 5 |
H
HOTWORX
|
- |
| 6 |
B
Body Alive
|
- |
| 7 |
S
StretchLab
|
+3.9% |
| 8 |
Y
YogaSix
|
+13.5% |
| 9 |
F
F45 Training
|
-14.4% |
| 10 |
B
BODYBAR Pilates
|
- |
| 12 | T The Studio | -14.2% |
Share of tracked category spend, indexed
Store footprint
Store map
64 tracked The Studio locations across 26 US states.
Tracked stores by state
- Texas 7
- Ohio 4
- Arizona 3
- California 3
- Florida 3
- Georgia 3
- Idaho 3
- Illinois 3
- Indiana 3
- New York 3
- Tennessee 3
- Virginia 3
- Alabama 2
- Colorado 2
- Maine 2
- Michigan 2
- North Carolina 2
- Pennsylvania 2
- South Carolina 2
- Utah 2
- West Virginia 2
- Arkansas 1
- Connecticut 1
- Kentucky 1
- New Jersey 1
- Washington 1
Customer overlap
Who shops at The Studio
Tracked chains The Studio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Flub's Ice Cream
100
N
Noonan's
71
W
Wings on Brookwood
67
M
Minnicks Drive Thru
62
J
Joseph's Classic Market
58
Joseph's Classic Market
58
C
Cinemark Bistro
58
Cinemark Bistro
58
D
Doris Italian Market & Bakery
33
M
Minnick's Drive-Thru
28
J
Jungle Jim's International Market
25
Jungle Jim's International Market
25
More trends