Trends · data through September 2026

Fashion Jewelry in New York

Iceflower tracks 110 stores from 10 fashion jewelry chains in New York. Pandora grew fastest over the last year, ahead of Swarovski and Lovisa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
110
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fashion jewelry chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pandora and Swarovski sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pandora logo Pandora - +12.7%
2 S Swarovski logo Swarovski - +7.0%
3 L Lovisa logo Lovisa - +4.1%
4 P Piercing Pagoda logo Piercing Pagoda ▲1 -11.5%
5 K Kendra Scott logo Kendra Scott - -27.9%
6 C Claire's logo Claire's ▼1 -33.3%
  • Pandora
  • Piercing Pagoda
  • Claire's
  • Swarovski
  • Mejuri
  • Lovisa
  • Pura Vida
  • Other tracked chains

Store footprint

Store map

110 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Pandora (24)
  • Piercing Pagoda (21)
  • Claire's (45)
  • Swarovski (7)
  • Mejuri (1)
  • Lovisa (4)
  • Pura Vida (1)
  • Other tracked chains

Top tracked chains by store count

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