Growth
Nail Tek against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nail Tek's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | SEPHORA | +0.3% |
| 2 | MAC Cosmetics | -5.1% |
| 3 | The Cosmetics Company Store | -11.7% |
| 4 | Merle Norman Cosmetic Studio | +3.2% |
| 5 | Nail Tek | +2.5% |
| 6 | Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +7.9% |
| 7 | Avon | +13.5% |
| 8 | Cos Bar | -2.6% |
| 9 | Merle Norman | -37.5% |
| 10 | Merle Norman Cosmetics | -12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Nail Tek locations across 19 US states. North Carolina, Alabama, and California hold 38% of them.
Tracked stores by state
- North Carolina 5
- Alabama 4
- California 3
- Illinois 3
- Georgia 2
- Virginia 2
- Arizona 1
- Florida 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Maryland 1
- Michigan 1
- New Jersey 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Nail Tek
Tracked chains Nail Tek customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
BOA Beauty Supply
100
Chilton County
75
The Barking Frog
67
Valle Grande Mexican Grill
64
Maplesville Supermarket
63
Hwy 22 Quick Stop
62
Town-N-Kountry
61
Seales Grocery
42
Peachy Clean Car Wash
38
Neighborhood Grill & Catering
37
More trends