Trends · data through September 2026

Makeup & Cosmetics in Florida

Iceflower tracks 100 stores from 12 makeup & cosmetics in Florida. Lebanon-Monticello Merle Norman Cosmetics and Facial Spa grew fastest over the last year, ahead of Merle Norman Cosmetic Studio and SEPHORA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
100
Consumer panel
130M+

Growth ranking

Fastest-growing tracked makeup & cosmetics

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lebanon-Monticello Merle Norman Cosmetics and Facial Spa and Merle Norman Cosmetic Studio sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa - +16.2%
2 M Merle Norman Cosmetic Studio logo Merle Norman Cosmetic Studio - +1.2%
3 S SEPHORA logo SEPHORA - +0.6%
4 M MAC Cosmetics logo MAC Cosmetics - -10.3%
5 T The Cosmetics Company Store - -34.1%
  • SEPHORA
  • MAC Cosmetics
  • Merle Norman Cosmetic Studio
  • The Cosmetics Company Store
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa
  • Benefit Cosmetics BrowBar
  • Charlotte Tilbury
  • Other tracked chains

Store footprint

Store map

100 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • SEPHORA (60)
  • MAC Cosmetics (10)
  • Merle Norman Cosmetic Studio (10)
  • The Cosmetics Company Store (6)
  • Lebanon-Monticello Merle Norman Cosmetics and Facial Spa (3)
  • Benefit Cosmetics BrowBar (2)
  • Charlotte Tilbury (1)
  • Other tracked chains

Top tracked chains by store count

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