Growth
Merle Norman against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Merle Norman's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Merle Norman locations across 20 US states.
Tracked stores by state
- Texas 6
- North Carolina 4
- Indiana 3
- South Carolina 3
- Tennessee 3
- Alabama 2
- Florida 2
- Georgia 2
- Ohio 2
- Pennsylvania 2
- Virginia 2
- Arizona 1
- California 1
- Colorado 1
- Iowa 1
- Idaho 1
- Michigan 1
- Mississippi 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Merle Norman
Tracked chains Merle Norman customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Churchill's Market
50
P
ProMedica
6
ProMedica
6
More trends