Growth
Avon against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Avon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Avon locations across 16 US states.
Tracked stores by state
- New York 3
- Ohio 3
- California 2
- Alabama 1
- Florida 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- New Jersey 1
- Nevada 1
- Pennsylvania 1
- Tennessee 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Avon
Tracked chains Avon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Skyway Mart
100
R
Rocky Top Market
22
O
Ohio Lottery
16
Ohio Lottery
16
I
Ians Market
10
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