Trends · data through July 2026

Sporting Goods Stores in the United Kingdom

Iceflower tracks 1,345 stores from 345 sporting goods stores chains in the United Kingdom. Angling Direct grew fastest over the last year, ahead of adidas and Cotswold Outdoor.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
345
Tracked stores
1,345
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Angling Direct and adidas sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Angling Direct ▲1 +14.4%
2 A adidas logo adidas - +11.2%
3 C Cotswold Outdoor logo Cotswold Outdoor ▲1 +9.5%
4 T Tiso ▲1 +4.1%
5 G GO Outdoors logo GO Outdoors ▲1 +3.3%
6 A American Golf ▼1 +2.7%
7 J JJB Sports ▼1 +1.7%
8 T The North Face logo The North Face - +0.1%
9 S Sports Direct - -3.4%
10 R Regatta - -4.2%
11 N Nike logo Nike ▼1 -5.0%
12 D Decathlon logo Decathlon - -7.3%
13 M Millets ▼1 -13.3%
14 P PUMA logo PUMA - -16.2%
15 B Blacks - -43.4%
  • Sports Direct
  • GO Outdoors
  • Nike
  • Decathlon
  • Mountain Warehouse
  • Angling Direct
  • American Golf
  • Other tracked chains

Store footprint

Store map

1,345 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Sports Direct (349)
  • GO Outdoors (99)
  • Nike (46)
  • Decathlon (48)
  • Mountain Warehouse (165)
  • Angling Direct (47)
  • American Golf (47)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sports Direct 349
  • 2 M Mountain Warehouse logo Mountain Warehouse 165
  • 3 G GO Outdoors logo GO Outdoors 99
  • 4 T Trespass 87
  • 5 D Decathlon logo Decathlon 48
  • 6 A Angling Direct 47
  • 7 A American Golf 47
  • 8 N Nike logo Nike 46
  • 9 T The North Face logo The North Face 27
  • 10 C Cotswold Outdoor logo Cotswold Outdoor 22
  • 11 A adidas logo adidas 14
  • 12 M Millets 12
  • 13 B Blacks 12
  • 14 P PUMA logo PUMA 10
  • 15 R Regatta 6
  • 16 J JJB Sports 5
  • 17 T Tiso 5
  • 18 A Affordable Golf 4
  • 19 N Nevisport 3
  • 20 S Sports FX 2
  • 21 L Life Style Sports 2
  • 22 B Balfe's Bikes 2
  • 23 A Anglers Corner 2
  • 24 B Beach House 2
  • 25 W World Of Golf 2
  • 26 S Spurs Shop 2
  • 27 A Ann's Cottage 2
  • 28 B Brentford FC logo Brentford FC 2
  • 29 A Arc'teryx logo Arc'teryx 2
  • 30 S Shotbowl Ltd 1
  • 31 B Batemans Sports 1
  • 32 R Route One Oxford 1
  • 33 B Bodyfreaks 1
  • 34 S Sherwood Sport 1
  • 35 F Fit Stuff 1
  • 36 A Aston Park Angling Centre 1
  • 37 E Electric Bike Corporation 1
  • 38 C Condor Cycles 1
  • 39 J John Reay Golf Centre 1
  • 40 Y Yateley Angling Centre 1
  • 41 T The Tackle Store 1
  • 42 A Armagh Sports & Trophies 1
  • 43 C City Cycle Centre 1
  • 44 P Prokit UK 1
  • 45 T The Sport Edit 1
  • 46 R ReCycle 1
  • 47 L Larkfield Cycles 1
  • 48 F Fishing Tackle and Bait Shop 1
  • 49 C Camping & Leisure World 1
  • 50 O Oneplanet Adventure 1

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