Chain · United Kingdom · data through July 2026

M Mountain Warehouse logo Mountain Warehouse

Iceflower tracks 165 Mountain Warehouse stores across 12 of the UK's 12 regions and nations. It ranks #5 of 345 tracked UK sporting goods stores chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
165
Regions
12
Category
Sporting Goods Store
Category rank
#5

Growth

Mountain Warehouse against its category

The biggest tracked UK sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mountain Warehouse's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sports Direct -3.4%
2 G GO Outdoors logo GO Outdoors +3.3%
3 N Nike logo Nike -5.0%
4 D Decathlon logo Decathlon -7.3%
5 M Mountain Warehouse logo Mountain Warehouse -
6 A Angling Direct +14.4%
7 A American Golf +2.7%
8 T The North Face logo The North Face +0.1%
9 T Trespass -
10 A adidas logo adidas +11.2%

Share of tracked category spend, indexed

100 182.8 2024 Q1 2025 Q4

Store footprint

Store map

165 tracked Mountain Warehouse locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • South West 28
  • South East 25
  • Scotland 21
  • Wales 17
  • West Midlands 15
  • East of England 14
  • North West 12
  • Yorkshire and The Humber 11
  • East Midlands 10
  • London 7
  • North East 3
  • Northern Ireland 2

Customer overlap

Who shops at Mountain Warehouse

Tracked chains Mountain Warehouse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

F FatFace logo FatFace 65
D Dobbies 51
N Next 47
Y YO! Haverfordwest Tesco Kiosk 43
B Booths 38

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