Growth
Hobbycraft against its category
The biggest tracked UK art craft hobby store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hobbycraft's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
127 tracked Hobbycraft locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 26
- East of England 19
- South West 16
- North West 14
- West Midlands 14
- London 9
- Scotland 8
- East Midlands 7
- Yorkshire and The Humber 6
- North East 3
- Wales 3
- Northern Ireland 2
Customer overlap
Who shops at Hobbycraft
Tracked chains Hobbycraft customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends