Growth
Peacocks against its category
The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Peacocks's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
260 tracked Peacocks locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South West 35
- Wales 33
- South East 32
- East of England 29
- North West 27
- East Midlands 22
- West Midlands 21
- Yorkshire and The Humber 16
- London 15
- Scotland 13
- Northern Ireland 9
- North East 8
Customer overlap
Who shops at Peacocks
Tracked chains Peacocks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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