Chain · United Kingdom · data through July 2026

H H.Samuel logo H.Samuel

Iceflower tracks 73 H.Samuel stores across 12 of the UK's 12 regions and nations. It ranks #2 of 158 tracked UK jewelry stores chains by card spend. Its share of tracked category spend moved -11.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
73
Regions
12
Category
Jewelry Store
Category rank
#2

Growth

H.Samuel against its category

The biggest tracked UK jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H.Samuel's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Pandora logo Pandora -16.6%
2 H H.Samuel logo H.Samuel -11.1%
3 W Warren James Jewellers -6.3%
4 J Joyalukkas -
5 H Hari Jewellers -
6 R Raj Jewellers -
7 G Goldbox -
8 S Swarovski logo Swarovski -9.1%
9 B Beaverbrooks +4.1%
10 S Saghana Jewellers -

Share of tracked category spend, indexed

100 83.9 2024 Q1 2025 Q4

Store footprint

Store map

73 tracked H.Samuel locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • London 11
  • South East 11
  • East Midlands 9
  • North West 8
  • Yorkshire and The Humber 8
  • East of England 6
  • South West 6
  • West Midlands 6
  • Scotland 4
  • North East 2
  • Northern Ireland 1
  • Wales 1

Customer overlap

Who shops at H.Samuel

Tracked chains H.Samuel customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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