Growth
WHSmith against its category
The biggest tracked UK bookstores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks WHSmith's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
WHSmith
|
-2.3% |
| 2 |
W
Waterstones
|
+8.2% |
| 3 | F Forbidden Planet | - |
| 4 | T The Kiosk | +13.6% |
| 5 | T Travelling Man | - |
| 6 | H Havant | -4.2% |
| 7 | N News 24 | -15.0% |
| 8 | S Sackville News | -33.3% |
| 9 | T The Paper Shop | +9.0% |
| 10 | B B P | - |
Share of tracked category spend, indexed
Store footprint
Store map
775 tracked WHSmith locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 139
- London 108
- East of England 85
- North West 84
- South West 78
- West Midlands 71
- Scotland 58
- Yorkshire and The Humber 53
- East Midlands 38
- Wales 38
- North East 21
- Northern Ireland 2
Customer overlap
Who shops at WHSmith
Tracked chains WHSmith customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends