Growth
WHSmith against its category
The biggest tracked UK bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks WHSmith's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
WHSmith
|
-9.8% |
| 2 |
W
Waterstones
|
+15.1% |
| 3 | H Hillingdon News | - |
| 4 | H H R S Newsagent | - |
| 5 |
I
Indigo
|
- |
| 6 |
T
Travelling Man
|
- |
| 7 | B Birmingham Books | - |
| 8 | H Havant | -0.9% |
| 9 | S Sackville News | -11.6% |
| 10 |
T
TGJones
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
821 tracked WHSmith locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 141
- London 115
- East of England 94
- North West 89
- South West 85
- West Midlands 77
- Scotland 61
- Yorkshire and The Humber 54
- East Midlands 42
- Wales 40
- North East 21
- Northern Ireland 2
Customer overlap
Who shops at WHSmith
Tracked chains WHSmith customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends