Growth
WHSmith against its category
The biggest tracked UK bookstores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks WHSmith's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
WHSmith
|
-9.6% |
| 2 |
W
Waterstones
|
+14.3% |
| 3 |
F
Forbidden Planet
|
- |
| 4 | T The Kiosk | +10.0% |
| 5 |
T
Travelling Man
|
+11.8% |
| 6 | G Good News | -3.1% |
| 7 | H Havant | -2.7% |
| 8 | H Hillingdon News | - |
| 9 | B Birmingham Books | - |
| 10 | S Sackville News | -31.2% |
Share of tracked category spend, indexed
Store footprint
Store map
822 tracked WHSmith locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 141
- London 116
- East of England 94
- North West 89
- South West 85
- West Midlands 77
- Scotland 61
- Yorkshire and The Humber 54
- East Midlands 41
- Wales 40
- North East 22
- Northern Ireland 2
Customer overlap
Who shops at WHSmith
Tracked chains WHSmith customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends