Growth
Deichmann against its category
The biggest tracked UK shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deichmann's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Deichmann
|
+9.9% |
| 2 |
S
Schuh
|
-6.3% |
| 3 |
S
Shoe Zone
|
+0.7% |
| 4 |
O
OFFICE Shoes
|
-2.1% |
| 5 |
T
Timberland
|
-4.4% |
| 6 |
D
Dune London
|
-5.0% |
| 7 |
P
Pavers Shoes
|
-3.6% |
| 8 |
D
Dr. Martens
|
-12.1% |
| 9 |
V
Vans
|
-19.3% |
| 10 |
C
Crocs
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
140 tracked Deichmann locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 24
- London 20
- East of England 15
- Yorkshire and The Humber 14
- North West 13
- South West 12
- Scotland 11
- West Midlands 11
- East Midlands 7
- North East 7
- Wales 5
- Northern Ireland 1
Customer overlap
Who shops at Deichmann
Tracked chains Deichmann customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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