Growth
The Original Factory Shop against its category
The biggest tracked UK discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Original Factory Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Home Bargains | +4.8% |
| 2 | B B&M Stores | -1.6% |
| 3 |
P
Poundland
|
-17.5% |
| 4 | B B&M | +4.1% |
| 5 | S Savers | +5.1% |
| 6 | P Poundstretcher | +17.8% |
| 7 | T The Works | +4.3% |
| 8 | T The Original Factory Shop | - |
| 9 | B B & M Stores | +0.2% |
| 10 | Q Quality Discounts | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
163 tracked The Original Factory Shop locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- Scotland 31
- South West 27
- East of England 22
- South East 16
- East Midlands 15
- Wales 13
- Yorkshire and The Humber 12
- North West 10
- West Midlands 8
- North East 6
- Northern Ireland 2
- London 1
Customer overlap
Who shops at The Original Factory Shop
Tracked chains The Original Factory Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
YO! Haverfordwest Tesco Kiosk
55
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