Growth
Poundland against its category
The biggest tracked UK discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Poundland's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Home Bargains | +4.8% |
| 2 | B B&M Stores | -1.6% |
| 3 |
P
Poundland
|
-17.5% |
| 4 | B B&M | +4.1% |
| 5 | S Savers | +5.1% |
| 6 | P Poundstretcher | +17.8% |
| 7 | T The Works | +4.3% |
| 8 | T The Original Factory Shop | - |
| 9 | B B & M Stores | +0.2% |
| 10 | Q Quality Discounts | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
766 tracked Poundland locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 102
- London 93
- West Midlands 73
- South West 65
- Scotland 64
- Yorkshire and The Humber 64
- East of England 63
- North West 63
- East Midlands 55
- Northern Ireland 42
- North East 40
- Wales 40
- Other 2
Customer overlap
Who shops at Poundland
Tracked chains Poundland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends