Growth
Poundland against its category
The biggest tracked UK discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Poundland's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Home Bargains
|
+7.8% |
| 2 |
B
B&M Stores
|
-0.6% |
| 3 |
P
Poundland
|
-22.7% |
| 4 |
B
B&M
|
-1.3% |
| 5 |
S
Savers
|
+6.2% |
| 6 |
T
The Works
|
+2.8% |
| 7 |
P
Poundstretcher
|
-5.1% |
| 8 |
T
The Original Factory Shop
|
-6.1% |
| 9 |
B
B & M Stores
|
+1.6% |
| 10 |
Q
Quality Discounts
|
+0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
770 tracked Poundland locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 102
- London 95
- West Midlands 74
- South West 65
- North West 64
- Scotland 64
- Yorkshire and The Humber 64
- East of England 63
- East Midlands 54
- Northern Ireland 42
- North East 40
- Wales 40
- Other 3
Customer overlap
Who shops at Poundland
Tracked chains Poundland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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