Chain · United Kingdom · data through September 2026

J JD Sports logo JD Sports

Iceflower tracks 415 JD Sports stores across 12 of the UK's 12 regions and nations. It ranks #1 of 11 tracked UK sneakers & athletic brands by card spend. Its share of tracked category spend moved +0.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
415
Regions
12
Category
Sneakers & Athletic Brands
Category rank
#1

Growth

JD Sports against its category

The biggest tracked UK sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks JD Sports's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 J JD Sports logo JD Sports +0.9%
2 N Nike logo Nike -10.4%
3 F Footasylum logo Footasylum -6.3%
4 F Foot Locker logo Foot Locker +10.2%
5 A adidas logo adidas +14.1%
6 U Under Armour logo Under Armour +1.2%
7 N New Balance logo New Balance -
8 A ASICS logo ASICS -
9 S size? logo size? -17.9%
10 P PUMA logo PUMA +6.6%

Share of tracked category spend, indexed

100 96.4 2024 Q4 2026 Q3

Store footprint

Store map

415 tracked JD Sports locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 62
  • London 61
  • South East 45
  • Scotland 39
  • East of England 36
  • West Midlands 36
  • Yorkshire and The Humber 31
  • South West 25
  • East Midlands 23
  • North East 20
  • Wales 20
  • Northern Ireland 17

Customer overlap

Who shops at JD Sports

Tracked chains JD Sports customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

F Footasylum logo Footasylum 100
Y YO! Broadstairs Tesco Kiosk 68
F Flannels logo Flannels 48
N Nike logo Nike 36
P Primark logo Primark 32

More trends

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