Growth
H&M against its category
The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H&M's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
Store footprint
Store map
192 tracked H&M locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 35
- South East 29
- East of England 20
- West Midlands 18
- Scotland 17
- North West 15
- East Midlands 14
- South West 13
- Yorkshire and The Humber 13
- Northern Ireland 7
- Wales 6
- North East 5
Customer overlap
Who shops at H&M
Tracked chains H&M customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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