Trends · data through September 2026

Teen & Young Adult Apparel in the United Kingdom

Iceflower tracks 102 stores from 9 teen & young adult apparel chains in the United Kingdom. Urban Outfitters grew fastest over the last year, ahead of Abercrombie & Fitch and Jack Wills.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
102
Consumer panel
130M+

Growth ranking

Fastest-growing tracked teen & young adult apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Urban Outfitters and Abercrombie & Fitch sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Urban Outfitters logo Urban Outfitters - +5.1%
2 A Abercrombie & Fitch logo Abercrombie & Fitch - +2.1%
3 J Jack Wills logo Jack Wills - -0.4%
4 B Brandy Melville logo Brandy Melville - -1.5%
5 H Hollister Co. logo Hollister Co. - -9.8%
6 C Cotton On logo Cotton On - -23.7%
  • Urban Outfitters
  • Hollister Co.
  • Abercrombie & Fitch
  • Brandy Melville
  • Supreme
  • Jack Wills
  • Cotton On
  • Other tracked chains

Store footprint

Store map

102 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Urban Outfitters (32)
  • Hollister Co. (32)
  • Abercrombie & Fitch (10)
  • Brandy Melville (4)
  • Supreme (2)
  • Jack Wills (10)
  • Cotton On (10)
  • Other tracked chains

Top tracked chains by store count

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