Trends · data through July 2026

Retail trends in Leicester

Iceflower tracks 413 stores from 238 retail chains in Leicester. Waterstones grew fastest over the last year, ahead of Mercury News Shop and New Look.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
238
Tracked stores
413
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waterstones and Mercury News Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waterstones logo Waterstones ▲1 +17.6%
2 M Mercury News Shop ▲2 +16.5%
3 N New Look logo New Look ▲3 +14.5%
4 L Loros - +10.0%
5 T TK Maxx logo TK Maxx ▲3 +7.3%
6 B B&M - +6.7%
7 P Peacocks - +5.6%
8 J JD Sports logo JD Sports ▲1 +3.9%
9 H Home Bargains ▲1 +1.9%
10 S Savers ▲1 +1.8%
11 N Next - +0.7%
12 C Card Factory - +0.1%
13 P Primark logo Primark - -0.4%
14 T The Works - -2.0%
15 T Toolstation UK ▼1 -2.9%

Store footprint

Store map

413 tracked store locations in Leicester, colored by category.

Top tracked chains by store count

More trends

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