Trends · data through July 2026

Retail trends in Slough and Heathrow

Iceflower tracks 719 stores from 363 retail chains in Slough and Heathrow. The Fragrance Shop grew fastest over the last year, ahead of Next and New Look.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
363
Tracked stores
719
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Fragrance Shop and Next sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Fragrance Shop ▲4 +17.6%
2 N Next ▲4 +13.1%
3 N New Look logo New Look ▲3 +12.4%
4 D Deichmann ▲3 +7.7%
5 W Wickes logo Wickes ▲3 +7.0%
6 J JD Sports logo JD Sports ▲1 +5.5%
7 W World Duty Free logo World Duty Free - +5.5%
8 C Card Factory ▲1 +5.1%
9 R River Island logo River Island ▲2 +4.4%
10 A Accessorize ▲2 +3.6%
11 P Primark logo Primark - +3.6%
12 P Pets Corner ▲2 +3.5%
13 T Toolstation ▲2 +3.2%
14 A Argos ▲1 +3.2%
15 R Robert Dyas ▲1 +2.5%

Store footprint

Store map

719 tracked store locations in Slough and Heathrow, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.