Trends · data through September 2026

Retail trends in Slough and Heathrow

Iceflower tracks 894 stores from 484 retail chains in Slough and Heathrow. Deichmann grew fastest over the last year, ahead of Waterstones and Toolstation.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
484
Tracked stores
894
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Deichmann and Waterstones sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Deichmann logo Deichmann ▲2 +18.6%
2 W Waterstones logo Waterstones ▲1 +15.8%
3 T Toolstation logo Toolstation ▲3 +15.0%
4 A Accessorize logo Accessorize ▲4 +14.3%
5 S Schuh logo Schuh ▲4 +14.3%
6 C CeX logo CeX ▲3 +13.3%
7 H Home Bargains ▲2 +12.7%
8 N Next logo Next ▲2 +11.7%
9 S Søstrene Grene logo Søstrene Grene ▲3 +11.6%
10 S Screwfix logo Screwfix ▲2 +11.6%
11 S Snappy Snaps logo Snappy Snaps ▲3 +11.2%
12 S Selco Builders Warehouse logo Selco Builders Warehouse ▲2 +10.8%
13 W Warren James Jewellers logo Warren James Jewellers ▲3 +10.3%
14 A Argos logo Argos ▲1 +9.7%
15 N New Look logo New Look ▲1 +9.6%

Store footprint

Store map

894 tracked store locations in Slough and Heathrow, colored by category.

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