Growth
Pandora against its category
The biggest tracked UK fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pandora's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
-1.5% |
| 2 |
W
Warren James Jewellers
|
-0.4% |
| 3 |
S
Swarovski
|
+14.7% |
| 4 |
L
Lovisa
|
- |
| 5 |
C
Claire's
|
-41.9% |
| 6 | P Penelope | -5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
191 tracked Pandora locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 33
- London 24
- East of England 21
- North West 19
- South West 17
- Scotland 16
- West Midlands 16
- Yorkshire and The Humber 13
- East Midlands 12
- North East 8
- Wales 8
- Northern Ireland 4
Customer overlap
Who shops at Pandora
Tracked chains Pandora customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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