Growth
Home Bargains against its category
The biggest tracked UK discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Home Bargains's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Home Bargains
|
+7.8% |
| 2 |
B
B&M Stores
|
-0.6% |
| 3 |
P
Poundland
|
-22.6% |
| 4 |
B
B&M
|
-1.2% |
| 5 |
S
Savers
|
+6.2% |
| 6 |
T
The Works
|
+2.8% |
| 7 |
P
Poundstretcher
|
-5.0% |
| 8 |
T
The Original Factory Shop
|
-6.0% |
| 9 |
B
B & M Stores
|
+1.6% |
| 10 | O OneBelow | -1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
639 tracked Home Bargains locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 143
- Scotland 85
- Yorkshire and The Humber 66
- Wales 57
- West Midlands 55
- South East 43
- North East 41
- South West 37
- East Midlands 36
- East of England 35
- Northern Ireland 30
- London 11
Customer overlap
Who shops at Home Bargains
Tracked chains Home Bargains customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends