Growth
Home Bargains against its category
The biggest tracked UK discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Home Bargains's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Home Bargains | +4.8% |
| 2 | B B&M Stores | -1.6% |
| 3 |
P
Poundland
|
-17.5% |
| 4 | B B&M | +4.1% |
| 5 | S Savers | +5.1% |
| 6 | P Poundstretcher | +17.8% |
| 7 | T The Works | +4.3% |
| 8 | T The Original Factory Shop | - |
| 9 | B B & M Stores | +0.2% |
| 10 | Q Quality Discounts | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
637 tracked Home Bargains locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 143
- Scotland 84
- Yorkshire and The Humber 66
- Wales 57
- West Midlands 55
- South East 43
- North East 41
- East Midlands 36
- South West 36
- East of England 35
- Northern Ireland 30
- London 11
Customer overlap
Who shops at Home Bargains
Tracked chains Home Bargains customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends