Growth
Card Factory against its category
The biggest tracked UK gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Card Factory's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Card Factory | +2.4% |
| 2 | C Clintons | -18.8% |
| 3 |
M
Menkind
|
-16.3% |
| 4 |
F
Flying Tiger Copenhagen
|
+6.3% |
| 5 | C Cards Direct | +5.1% |
| 6 | L Longacres Garden Centre Bagshot | -7.0% |
| 7 | S Scribbler | -0.8% |
| 8 | T The Armoury of St James's | - |
| 9 | G Gift Company | - |
| 10 | T The Wimbledon Shop | +17.0% |
Share of tracked category spend, indexed
Store footprint
Store map
900 tracked Card Factory locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 113
- South East 113
- Yorkshire and The Humber 90
- East of England 87
- West Midlands 81
- London 76
- Scotland 73
- South West 70
- East Midlands 68
- North East 57
- Wales 51
- Northern Ireland 20
- Other 1
Customer overlap
Who shops at Card Factory
Tracked chains Card Factory customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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