Trends · data through September 2026

Retail trends in Scranton--Wilkes-Barre, PA

Iceflower tracks 746 stores from 523 retail chains in Scranton--Wilkes-Barre, PA. Victoria's Secret grew fastest over the last year, ahead of The Salvation Army Family Store & Donation Center and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
523
Tracked stores
746
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and The Salvation Army Family Store & Donation Center sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Victoria's Secret ▲3 +8.3%
2 The Salvation Army Family Store & Donation Center ▲1 +8.3%
3 Dollar Tree - +7.3%
4 Tractor Supply Co. - +7.1%
5 Dollar General - +4.7%
6 Boscov's - +4.3%
7 Ollie's Bargain Outlet ▲1 +4.2%
8 Bath & Body Works ▲1 +3.6%
9 Tuxedo By Sarno ▲1 +2.2%
10 Walmart - +1.4%
11 Goodwill ▲2 +1.3%
12 Target ▲1 -0.9%
13 Pet Supplies Plus - -1.0%
14 Flower Tent ▲2 -1.1%
15 Old Navy ▼1 -1.6%

Store footprint

Store map

746 tracked store locations in Scranton--Wilkes-Barre, PA, colored by category. The top 5 chains by store count run 102 of the 746 stores (14%); 439 of the 523 tracked chains have a single store here. 9% of the tracked retail stores here are vape & tobacco shops, against 6% across Pennsylvania.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →