Growth
Norman's Hallmark Shop against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Norman's Hallmark Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hallmark | -0.2% |
| 2 | WinStar World Casino and Resort | - |
| 3 | Miniso | +16.5% |
| 4 | Earthbound Trading Co. | -14.2% |
| 5 | The Paper Store | -4.3% |
| 6 | Alvin's Island | -9.4% |
| 7 | Painted Tree Boutiques | -40.1% |
| 8 | Sunsations | -15.0% |
| 9 | Banner's Hallmark Shop | -43.2% |
| 10 | Disney Springs Marketplace | -0.3% |
| 38 | Norman's Hallmark Shop | +3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Norman's Hallmark Shop locations across 2 US states. Pennsylvania holds 80% of them.
Tracked stores by state
- Pennsylvania 16
- New Jersey 4
Customer overlap
Who shops at Norman's Hallmark Shop
Tracked chains Norman's Hallmark Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
McCaffrey's Food Market
100
McCaffery's Food Markets
83
GIANT
79
Big Oak Citgo
54
McCaffrey's Food Markets
54
Adorn Me
47
415 Pro Hardware
46
Caravia Fresh Foods
46
New Mart
44
La Stalla Italian Market
38
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