Growth
Norman's Hallmark Shop against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Norman's Hallmark Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.7% |
| 2 |
B
BoxLunch
|
-11.3% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.3% |
| 5 |
T
The Paper Store
|
-2.0% |
| 6 | V VIP Smoke Shop | -31.9% |
| 7 | V Vance Outdoors | -14.9% |
| 8 | D Disney Springs Marketplace | -11.7% |
| 9 | B Bronner's CHRISTmas Wonderland | -11.5% |
| 10 |
P
POP Mart
|
- |
| 15 | N Norman's Hallmark Shop | -1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Norman's Hallmark Shop locations across 2 US states.
Tracked stores by state
- Pennsylvania 15
- New Jersey 4
Customer overlap
Who shops at Norman's Hallmark Shop
Tracked chains Norman's Hallmark Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McCaffrey's Food Market
82
McCaffrey's Food Market
82
M
McCaffery's Food Markets
67
McCaffery's Food Markets
67
S
Stauffers of Kissel Hill
50
Stauffers of Kissel Hill
50
M
McCaffrey's Food Markets
47
McCaffrey's Food Markets
47
B
Big Oak Citgo
47
N
New Mart
39
4
415 Pro Hardware
38
C
Caravia Fresh Foods
36
L
La Stalla Italian Market
34
La Stalla Italian Market
34
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