Growth
Deseret Industries against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deseret Industries's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Goodwill | +0.7% |
| 2 | Value Village | +2.0% |
| 3 | Once Upon A Child | -0.8% |
| 4 | Cash America Pawn | +8.2% |
| 5 | EZPAWN | +0.8% |
| 6 | The Salvation Army Family Store & Donation Center | -4.2% |
| 7 | Habitat for Humanity ReStore | -10.4% |
| 8 | Kid to Kid | +2.9% |
| 9 | The Salvation Army | -4.8% |
| 10 | First Cash Pawn | +16.6% |
| 22 | Deseret Industries | +13.4% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Deseret Industries locations across 4 US states. Utah, Arizona, and Idaho hold 91% of them.
Customer overlap
Who shops at Deseret Industries
Tracked chains Deseret Industries customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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