Trends · data through September 2026

Leisure & Travel trends in Salt Lake City-Murray, UT

Iceflower tracks 520 stores from 438 leisure & travel chains in Salt Lake City-Murray, UT. Megaplex Theatres grew fastest over the last year, ahead of Residence Inn and GameStop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
438
Tracked stores
520
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Megaplex Theatres and Residence Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Megaplex Theatres - +19.3%
2 Residence Inn - +15.2%
3 GameStop - +13.3%
4 Holiday Inn Express & Suites ▲1 +13.2%
5 Cinemark - +8.8%
6 Fairfield Inn & Suites - +4.0%
7 All Star Bowling and Entertainment - +3.3%
8 Fraternal Order of Eagles - +2.0%
9 Choice Hotels - +1.2%
10 Home2 Suites by Hilton ▲2 -2.9%
11 Extended Stay America ▲1 -5.6%
12 SpringHill Suites ▼2 -8.5%
13 TownePlace Suites ▼1 -21.6%
14 Alta Ski Area - -21.7%
15 La Quinta Inn & Suites ▼1 -22.8%
  • Hotels & Rentals
  • Park
  • Entertainment Location
  • Golf Course
  • Movie Theater
  • Music Venue
  • Historic Site
  • Other categories

Store footprint

Store map

520 tracked store locations in Salt Lake City-Murray, UT, colored by category. The top 5 chains by store count run 36 of the 520 stores (7%); 395 of the 438 tracked chains have a single store here.

  • Hotels & Rentals (118)
  • Park (38)
  • Entertainment Location (26)
  • Golf Course (25)
  • Movie Theater (24)
  • Music Venue (22)
  • Historic Site (17)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.