Growth
Schewels Home against its category
The biggest tracked US furniture store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Schewels Home's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IKEA
|
+7.0% |
| 2 |
A
Ashley HomeStore
|
-0.1% |
| 3 |
B
Bob's Discount Furniture
|
-3.5% |
| 4 |
R
Rooms To Go
|
+10.4% |
| 5 |
R
Rooms To Go Patio
|
+8.9% |
| 6 |
L
Living Spaces
|
+7.8% |
| 7 |
A
Ashley Furniture HomeStore
|
+6.6% |
| 8 |
L
La-Z-Boy
|
+1.4% |
| 9 |
H
Havertys Furniture
|
-3.7% |
| 10 |
N
Nebraska Furniture Mart
|
+10.6% |
| 43 |
S
Schewels Home
|
-0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Schewels Home locations across 3 US states.
Tracked stores by state
- Virginia 17
- North Carolina 9
- West Virginia 1
Customer overlap
Who shops at Schewels Home
Tracked chains Schewels Home customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pino's Italian Restaurant
88
M
MARTIN’S
87
MARTIN’S
87
S
Stop In Food Store
69
A
Aunt Bea's Barbecue
63
M
Martin's Fuel
60
Martin's Fuel
60
N
New Dixie Mart
55
C
Carilion Clinic
55
Carilion Clinic
55
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