Trends · data through September 2026

Discount Stores in Norwich-New London-Willimantic, CT

Iceflower tracks 43 stores from 8 discount store chains in Norwich-New London-Willimantic, CT. Dollar General grew fastest over the last year, ahead of Ocean State Job Lot and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
43
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Ocean State Job Lot sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +2.7%
2 Ocean State Job Lot - -3.0%
3 Dollar Tree - -8.4%
4 Family Dollar - -8.4%
  • Dollar General
  • Ocean State Job Lot
  • Dollar Tree
  • Five Below
  • Ollie's Bargain Outlet
  • Family Dollar
  • Big Lots
  • Other tracked chains

Store footprint

Store map

43 tracked store locations in Norwich-New London-Willimantic, CT. The 7 largest tracked chains are highlighted. 9% of the tracked retail stores here are discount stores, the same share as across Connecticut.

  • Dollar General (16)
  • Ocean State Job Lot (5)
  • Dollar Tree (8)
  • Five Below (2)
  • Ollie's Bargain Outlet (2)
  • Family Dollar (7)
  • Big Lots (2)
  • Other tracked chains

Top tracked chains by store count

More trends

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