Trends · data through September 2026

Retail trends in Waterbury-Shelton, CT

Iceflower tracks 321 stores from 237 retail chains in Waterbury-Shelton, CT. The Paper Store grew fastest over the last year, ahead of Ace Hardware and Sherwin-Williams.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
237
Tracked stores
321
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Paper Store and Ace Hardware sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 The Paper Store ▲1 +15.8%
2 Ace Hardware - +12.4%
3 Sherwin-Williams - +9.6%
4 Five Below - +8.4%
5 Ocean State Job Lot - +7.2%
6 Dollar Tree - +6.6%
7 Goodwill ▼1 +6.0%
8 The Home Depot - +5.4%
9 Staples - +5.2%
10 Dollar General - +3.7%
11 T.J.Maxx - +2.5%
12 Family Dollar - -0.1%
13 Walmart - -6.0%

Store footprint

Store map

321 tracked store locations in Waterbury-Shelton, CT, colored by category. The top 5 chains by store count run 49 of the 321 stores (15%); 206 of the 237 tracked chains have a single store here. 17% of the tracked retail stores here are discount stores, against 9% across Connecticut.

  • Discount Store (55)
  • Vape & Tobacco Shops (31)
  • Specialty Store (21)
  • Hardware Store (19)
  • Sporting Goods Store (14)
  • Home Improvement Center (14)
  • Flower Shop (12)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →