Trends · data through September 2026

Retail & consumer trends in London

Iceflower tracks 41,047 stores from 25,781 retail and consumer chains in London. Esso grew fastest over the last year, ahead of Iceland and Sephora.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25,781
Tracked stores
41,047
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Esso and Iceland sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Esso logo Esso ▲6 +19.4%
2 I Iceland logo Iceland ▲3 +19.2%
3 S Sephora logo Sephora ▲4 +16.9%
4 V VB & Sons ▲5 +16.4%
5 L London Underground logo London Underground ▲2 +16.1%
6 H Holland & Barrett logo Holland & Barrett ▲3 +15.3%
7 L LEGO logo LEGO ▲13 +14.3%
8 P Post Office logo Post Office ▲5 +14.1%
9 D Deichmann logo Deichmann ▲19 +13.4%
10 B Bershka logo Bershka ▲7 +13.3%
11 P Pret A Manger logo Pret A Manger ▲2 +11.8%
12 W Whole Foods Market logo Whole Foods Market ▲2 +11.3%
13 S Schuh logo Schuh ▲17 +11.0%
14 N Nisa Local logo Nisa Local ▲5 +9.1%
15 F Foot Locker logo Foot Locker ▲6 +8.1%

Store footprint

Store map

25,000 of 41,047 tracked store locations in London, colored by category group.

Top tracked chains by store count

More trends

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