Growth
Waitrose & Partners against its category
The biggest tracked UK supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waitrose & Partners's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
-5.5% |
| 2 |
A
Asda
|
+1.6% |
| 3 |
S
Sainsbury's
|
+4.7% |
| 4 |
M
Morrisons
|
+13.4% |
| 5 |
M
M&S Simply Food
|
+12.4% |
| 6 |
W
Waitrose & Partners
|
-13.1% |
| 7 |
I
Iceland
|
+7.8% |
| 8 |
S
Scotmid
|
- |
| 9 |
C
Central Co-op Food
|
-2.1% |
| 10 |
T
Tesco Express
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
417 tracked Waitrose & Partners locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- South East 128
- London 101
- East of England 43
- South West 42
- West Midlands 27
- East Midlands 26
- North West 16
- Wales 9
- Yorkshire and The Humber 8
- Scotland 7
- North East 5
- Other 5
Customer overlap
Who shops at Waitrose & Partners
Tracked chains Waitrose & Partners customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ocado
71
Ocado
71
More trends