Trends · data through September 2026

Leisure & Travel trends in London

Iceflower tracks 2,713 stores from 2,300 leisure & travel chains in London. London Overground grew fastest over the last year, ahead of Greater Anglia and London.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,300
Tracked stores
2,713
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. London Overground and Greater Anglia sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L London Overground logo London Overground ▲2 +20.0%
2 G Greater Anglia - +17.8%
3 L London ▲1 +15.5%
4 T The George ▲2 +5.4%
5 T TUI Holiday Store logo TUI Holiday Store ▲4 +4.5%
6 C Cineworld logo Cineworld ▲3 +1.0%
7 T Travelodge logo Travelodge ▲3 -0.1%
8 H Hollywood Bowl logo Hollywood Bowl - -1.1%
9 P Premier Inn logo Premier Inn ▼1 -1.1%
10 T Tenpin logo Tenpin ▲3 -6.2%
11 G Grosvenor Casino logo Grosvenor Casino ▲3 -6.3%
12 C Cabana logo Cabana ▲1 -6.9%
13 H Holiday Inn Express logo Holiday Inn Express - -7.3%
14 O Odeon logo Odeon ▲2 -8.2%
15 V Vue logo Vue - -12.5%

Store footprint

Store map

2,713 tracked store locations in London, colored by category.

Top tracked chains by store count

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