Growth
Asda against its category
The biggest tracked UK grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Asda's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
+0.2% |
| 2 |
A
Asda
|
-6.4% |
| 3 |
A
ALDI
|
+4.2% |
| 4 |
S
Sainsbury's
|
-4.1% |
| 5 |
L
Lidl
|
-2.1% |
| 6 |
M
Morrisons
|
+5.0% |
| 7 |
M
M&S Simply Food
|
+8.1% |
| 8 |
C
Co-op Food
|
-7.3% |
| 9 |
W
Waitrose & Partners
|
+2.3% |
| 10 | I Iceland | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
918 tracked Asda locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 152
- Yorkshire and The Humber 110
- West Midlands 94
- South East 92
- Scotland 87
- East Midlands 70
- London 65
- North East 59
- Wales 58
- South West 57
- East of England 56
- Northern Ireland 18
Customer overlap
Who shops at Asda
Tracked chains Asda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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