Growth
Asda against its category
The biggest tracked UK supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Asda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
-9.1% |
| 2 |
A
Asda
|
+4.9% |
| 3 |
S
Sainsbury's
|
+9.4% |
| 4 |
M
Morrisons
|
- |
| 5 |
C
Co-op Food
|
+6.8% |
| 6 |
S
Scotmid
|
+5.2% |
| 7 |
C
Central Co-op Food
|
+5.3% |
| 8 |
T
The Food Warehouse
|
+10.6% |
| 9 |
Y
Your Coop Food
|
+3.8% |
| 10 |
E
East of England Co-op
|
+2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
946 tracked Asda locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 158
- Yorkshire and The Humber 115
- West Midlands 97
- South East 94
- Scotland 88
- East Midlands 72
- London 66
- North East 60
- South West 60
- East of England 59
- Wales 58
- Northern Ireland 19
Customer overlap
Who shops at Asda
Tracked chains Asda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Costco Gas
21
Costco Gas
21
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