Growth
German Doner Kebab against its category
The biggest tracked UK Mediterranean & Middle Eastern chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks German Doner Kebab's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
German Doner Kebab
|
-1.6% |
| 2 |
T
The Real Greek
|
-19.4% |
| 3 | L Lido Troon | - |
| 4 | F Franzos Isle of Sheppey | - |
| 5 |
S
Shah's Halal Food
|
- |
| 6 | A Aksular folkestone | -9.8% |
| 7 | K Kervan Sofrasi | -2.3% |
| 8 | I Istanbul Restaurant | -3.0% |
| 9 |
M
Megan's
|
-30.6% |
| 10 |
C
Cafe Andaluz
|
-18.5% |
Share of tracked category spend, indexed
Store footprint
Store map
135 tracked German Doner Kebab locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- London 56
- South East 20
- East of England 13
- Yorkshire and The Humber 11
- West Midlands 9
- North West 7
- Scotland 6
- East Midlands 5
- North East 4
- South West 4
Customer overlap
Who shops at German Doner Kebab
Tracked chains German Doner Kebab customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends