Growth
German Doner Kebab against its category
The biggest tracked UK fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks German Doner Kebab's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-1.1% |
| 2 |
K
KFC
|
-1.6% |
| 3 |
B
Burger King
|
-4.3% |
| 4 |
I
IKEA Restaurant
|
-8.7% |
| 5 |
F
Five Guys
|
-30.9% |
| 6 | P Pepe's | - |
| 7 | F Foodhub | - |
| 8 | I itsu | -3.9% |
| 9 |
T
Taco Bell
|
-3.1% |
| 10 | G German Doner Kebab | +3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
124 tracked German Doner Kebab locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- London 51
- South East 19
- East of England 12
- Yorkshire and The Humber 10
- North West 7
- West Midlands 7
- Scotland 6
- East Midlands 5
- South West 4
- North East 3
Customer overlap
Who shops at German Doner Kebab
Tracked chains German Doner Kebab customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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