Growth
Morrisons against its category
The biggest tracked UK supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morrisons's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
-9.1% |
| 2 |
A
Asda
|
+4.9% |
| 3 |
S
Sainsbury's
|
+9.4% |
| 4 |
M
Morrisons
|
- |
| 5 |
C
Co-op Food
|
+6.8% |
| 6 |
S
Scotmid
|
+5.2% |
| 7 |
C
Central Co-op Food
|
+5.3% |
| 8 |
T
The Food Warehouse
|
+10.6% |
| 9 |
Y
Your Coop Food
|
+3.8% |
| 10 |
E
East of England Co-op
|
+2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
1,403 tracked Morrisons locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- North West 206
- South East 179
- Yorkshire and The Humber 160
- South West 157
- Scotland 156
- East of England 136
- West Midlands 106
- East Midlands 100
- North East 75
- Wales 67
- London 61
Customer overlap
Who shops at Morrisons
Tracked chains Morrisons customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Belgrave House
41
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