Growth
Morrisons against its category
The biggest tracked UK grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morrisons's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
-4.9% |
| 2 |
A
Asda
|
+2.3% |
| 3 |
A
ALDI
|
+1.3% |
| 4 |
S
Sainsbury's
|
+5.4% |
| 5 |
M
Morrisons
|
+14.2% |
| 6 |
L
Lidl
|
-19.3% |
| 7 |
M
M&S Simply Food
|
+13.2% |
| 8 |
C
Co-op Food
|
+2.6% |
| 9 |
W
Waitrose & Partners
|
-12.5% |
| 10 |
I
Iceland
|
+8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
1,403 tracked Morrisons locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- North West 205
- South East 179
- Yorkshire and The Humber 159
- Scotland 157
- South West 157
- East of England 136
- West Midlands 107
- East Midlands 100
- North East 75
- Wales 67
- London 61
Customer overlap
Who shops at Morrisons
Tracked chains Morrisons customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Belgrave House
40
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