Growth
Morrisons against its category
The biggest tracked UK grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morrisons's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
+0.2% |
| 2 |
A
Asda
|
-6.4% |
| 3 |
A
ALDI
|
+4.2% |
| 4 |
S
Sainsbury's
|
-4.1% |
| 5 |
L
Lidl
|
-2.1% |
| 6 |
M
Morrisons
|
+5.0% |
| 7 |
M
M&S Simply Food
|
+8.1% |
| 8 |
C
Co-op Food
|
-7.3% |
| 9 |
W
Waitrose & Partners
|
+2.3% |
| 10 | I Iceland | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
1,339 tracked Morrisons locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- North West 196
- South East 172
- Yorkshire and The Humber 153
- Scotland 151
- South West 144
- East of England 133
- West Midlands 99
- East Midlands 97
- North East 73
- Wales 62
- London 58
- Other 1
Customer overlap
Who shops at Morrisons
Tracked chains Morrisons customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Belgrave House
64
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