Growth
KFC against its category
The biggest tracked UK fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks KFC's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.2% |
| 2 |
K
KFC
|
-3.9% |
| 3 |
B
Burger King
|
-4.0% |
| 4 |
I
IKEA Restaurant
|
-12.0% |
| 5 |
P
Pepe's
|
- |
| 6 |
F
Five Guys
|
-40.3% |
| 7 |
T
Taco Bell
|
-2.6% |
| 8 |
I
itsu
|
-12.0% |
| 9 |
G
German Doner Kebab
|
+2.6% |
| 10 |
P
Popeyes Louisiana Chicken
|
+15.4% |
Share of tracked category spend, indexed
Store footprint
Store map
925 tracked KFC locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 167
- South East 137
- North West 104
- East of England 87
- West Midlands 74
- Yorkshire and The Humber 72
- South West 67
- East Midlands 65
- Scotland 54
- Wales 41
- North East 32
- Northern Ireland 24
- Other 1
Customer overlap
Who shops at KFC
Tracked chains KFC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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