Growth
Premier Inn against its category
The biggest tracked UK hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Premier Inn's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Premier Inn
|
-0.7% |
| 2 | B Belgrave House | +17.2% |
| 3 |
H
Holiday Inn Express
|
+0.4% |
| 4 |
H
Holiday Inn
|
-3.7% |
| 5 |
T
Travelodge
|
-0.7% |
| 6 | N Newark Hall | +8.5% |
| 7 |
V
Village Hotel
|
-1.8% |
| 8 | W W Edinburgh | +3.6% |
| 9 |
M
Midland Heart
|
+10.0% |
| 10 |
C
Crowne Plaza
|
-3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
438 tracked Premier Inn locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 83
- London 58
- South West 49
- North West 47
- Scotland 42
- East of England 37
- West Midlands 35
- Yorkshire and The Humber 29
- Wales 24
- East Midlands 20
- North East 12
- Northern Ireland 2
Customer overlap
Who shops at Premier Inn
Tracked chains Premier Inn customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Barrhead Travel
66
Barrhead Travel
66
More trends