Growth
Premier Inn against its category
The biggest tracked UK hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Premier Inn's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | P Premier Inn | -6.1% |
| 2 | B Belgrave House | +19.0% |
| 3 | H Holiday Inn Express | -0.3% |
| 4 |
H
Holiday Inn
|
-4.4% |
| 5 |
T
Travelodge
|
+3.4% |
| 6 | V Village Hotel | - |
| 7 |
C
Crowne Plaza
|
-4.1% |
| 8 | W W Edinburgh | -3.5% |
| 9 |
H
Hilton
|
-6.8% |
| 10 |
D
DoubleTree by Hilton
|
-14.6% |
Share of tracked category spend, indexed
Store footprint
Store map
334 tracked Premier Inn locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 62
- London 43
- South West 41
- North West 33
- Scotland 33
- East of England 29
- West Midlands 26
- Yorkshire and The Humber 26
- East Midlands 17
- Wales 14
- North East 9
- Northern Ireland 1
Customer overlap
Who shops at Premier Inn
Tracked chains Premier Inn customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Barrhead Travel
64
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