Trends · data through September 2026

Retail & consumer trends in Slough and Heathrow

Iceflower tracks 6,345 stores from 4,130 retail and consumer chains in Slough and Heathrow. Holland & Barrett grew fastest over the last year, ahead of Deichmann and Waterstones.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,130
Tracked stores
6,345
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holland & Barrett and Deichmann sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Holland & Barrett logo Holland & Barrett ▲3 +18.5%
2 D Deichmann logo Deichmann ▲2 +18.1%
3 W Waterstones logo Waterstones ▲1 +15.3%
4 C Cake Box logo Cake Box - +14.3%
5 C CeX logo CeX ▲5 +12.8%
6 H Home Bargains ▲4 +12.3%
7 V Vision Express logo Vision Express ▲2 +12.2%
8 I Iceland logo Iceland ▲2 +11.9%
9 N Next logo Next ▲3 +11.3%
10 S Screwfix logo Screwfix ▲4 +11.2%
11 N Nisa Local logo Nisa Local ▲3 +11.0%
12 S Selco Builders Warehouse logo Selco Builders Warehouse ▲3 +10.3%
13 S Space NK logo Space NK ▲1 +10.3%
14 E Esso logo Esso ▲2 +9.8%
15 N New Look logo New Look ▲1 +9.2%

Store footprint

Store map

6,345 tracked store locations in Slough and Heathrow, colored by category group.

Top tracked chains by store count

More trends

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