Morley's UK: 88 Stores, Sales Trends & Growth 2026

Morley's

Iceflower tracks 88 Morley's stores across 4 of the UK's 12 regions and nations. It ranks #6 of 324 tracked UK chicken & wings fast food chains by card spend. Its share of tracked category spend moved +14.6% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

Regions

Morley's against its category

The biggest tracked UK chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morley's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	K KFC	+9.6%
2	P Pepe's	-
3	W Wingstop	-
4	S Slim Chickens	+11.3%
5	P Popeyes Louisiana Chicken	+18.4%
6	M Morley's	+14.6%
7	D Dixy Chicken	-
8	C Chicken Cottage	-
9	F Favorite Chicken	+0.9%
10	N Nando's	-95.2%

Share of tracked category spend, indexed

Store footprint

Store map

88 tracked Morley's locations across 4 of the UK's 12 regions and nations.

Tracked stores by region

London 79
South East 5
East of England 3
Yorkshire and The Humber 1

Customer overlap

Who shops at Morley's

Tracked chains Morley's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.