Trends · data through July 2026

Health & Beauty trends in London

Iceflower tracks 1,994 stores from 1,259 health & beauty chains in London. Day Lewis Pharmacy grew fastest over the last year, ahead of Vets for Pets and Kiko Milano.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,259
Tracked stores
1,994
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Day Lewis Pharmacy and Vets for Pets sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Day Lewis Pharmacy ▲3 +14.8%
2 V Vets for Pets ▲2 +9.4%
3 K Kiko Milano logo Kiko Milano ▲1 +6.6%
4 W Well Pharmacy logo Well Pharmacy ▲1 +5.8%
5 B Beauty Outlet ▲2 +5.7%
6 P PDSA ▲2 +5.4%
7 B Beauty Base ▲3 +4.3%
8 M Medivet - +4.2%
9 S Superdrug logo Superdrug ▲1 +3.6%
10 P Puttshack logo Puttshack ▲1 +2.5%
11 T The Tanning Shop ▼1 +1.9%
12 B Britannia Pharmacy ▲2 +1.5%
13 S Sabina ▲2 +1.2%
14 B Boots Opticians - +0.6%
15 S Sunglass Hut logo Sunglass Hut ▼1 +0.5%

Store footprint

Store map

1,994 tracked store locations in London, colored by category.

Top tracked chains by store count

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