Chain · United Kingdom · data through July 2026

W Wagamama

Iceflower tracks 154 Wagamama stores across 12 of the UK's 12 regions and nations. It ranks #2 of 11,343 tracked UK restaurants chains by card spend. Its share of tracked category spend moved -6.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
154
Regions
12
Category
Restaurant
Category rank
#2

Growth

Wagamama against its category

The biggest tracked UK restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wagamama's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C Cardamon at the Bridge -
2 W Wagamama -6.4%
3 T Toby Carvery -8.0%
4 N Nando's logo Nando's -51.3%
5 M Miller & Carter -10.2%
6 H Harvester -6.9%
7 Y YO! Ayr Tesco Kiosk +2.5%
8 Z Zizzi -2.9%
9 Y YO! Bletchley Tesco Kiosk -6.9%
10 Y YO! Sushi +4.8%

Share of tracked category spend, indexed

100 90.2 2024 Q1 2025 Q4

Store footprint

Store map

154 tracked Wagamama locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • London 60
  • South East 25
  • East of England 15
  • South West 12
  • North West 8
  • Yorkshire and The Humber 8
  • West Midlands 7
  • East Midlands 6
  • Scotland 6
  • Wales 3
  • North East 2
  • Northern Ireland 1
  • Other 1

Customer overlap

Who shops at Wagamama

Tracked chains Wagamama customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T Trainline logo Trainline 91
G GAIL's 48
Z Zara logo Zara 44
B Boots logo Boots 41
S Starbucks logo Starbucks 36
U Uniqlo logo Uniqlo 35
J John Lewis 35

More trends

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