Growth
Greggs against its category
The biggest tracked UK bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Greggs's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.5% |
| 2 |
G
GAIL's
|
+0.8% |
| 3 |
C
Cake Box
|
- |
| 4 | M MOR Bakery & Kitchen | +14.3% |
| 5 |
S
Simmons Bakers
|
-9.3% |
| 6 |
B
Bayne's
|
-6.7% |
| 7 |
B
Birds Bakery
|
-1.6% |
| 8 |
T
The Cornish Bakery
|
+6.9% |
| 9 | N Nafees Bakers & Sweets | - |
| 10 |
C
Cooplands
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
2,581 tracked Greggs locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- North West 306
- Scotland 301
- South East 267
- West Midlands 264
- London 234
- Yorkshire and The Humber 213
- East of England 203
- East Midlands 193
- South West 192
- Wales 191
- North East 185
- Northern Ireland 31
- Other 1
Customer overlap
Who shops at Greggs
Tracked chains Greggs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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