Growth
Iceland against its category
The biggest tracked UK grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Iceland's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
-4.9% |
| 2 |
A
Asda
|
+2.3% |
| 3 |
A
ALDI
|
+1.3% |
| 4 |
S
Sainsbury's
|
+5.4% |
| 5 |
M
Morrisons
|
+14.2% |
| 6 |
L
Lidl
|
-19.3% |
| 7 |
M
M&S Simply Food
|
+13.2% |
| 8 |
C
Co-op Food
|
+2.6% |
| 9 |
W
Waitrose & Partners
|
-12.5% |
| 10 |
I
Iceland
|
+8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
947 tracked Iceland locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 128
- North West 125
- South East 97
- East of England 84
- Scotland 83
- West Midlands 81
- South West 68
- Yorkshire and The Humber 65
- East Midlands 61
- Wales 58
- North East 56
- Northern Ireland 40
- Other 1
Customer overlap
Who shops at Iceland
Tracked chains Iceland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
ScottishPower
38
ScottishPower
38
B
Belgrave House
30
More trends