Growth
Burger King against its category
The biggest tracked UK burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Burger King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.2% |
| 2 |
B
Burger King
|
-0.8% |
| 3 |
F
Five Guys
|
-40.0% |
| 4 | G GBK Liverpool | +6.5% |
| 5 |
W
Wendy's
|
-6.3% |
| 6 |
S
Shake Shack
|
+2.3% |
| 7 |
H
Honest Burgers
|
-15.1% |
| 8 |
F
Fat Hippo
|
-0.7% |
| 9 |
T
The Beefy Boys
|
-15.8% |
| 10 |
W
Wimpy
|
-5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
520 tracked Burger King locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 73
- North West 55
- East of England 54
- Scotland 49
- London 48
- Yorkshire and The Humber 46
- South West 45
- West Midlands 39
- East Midlands 35
- Wales 27
- Northern Ireland 24
- North East 22
- Other 3
Customer overlap
Who shops at Burger King
Tracked chains Burger King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Butlin's
60
Butlin's
60
L
Light Centre Monument
25
B
Belgrave House
21
More trends