Growth
McDonald's against its category
The biggest tracked UK fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks McDonald's's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.2% |
| 2 |
K
KFC
|
-3.9% |
| 3 |
B
Burger King
|
-4.0% |
| 4 |
I
IKEA Restaurant
|
-12.0% |
| 5 |
P
Pepe's
|
- |
| 6 |
F
Five Guys
|
-40.3% |
| 7 |
T
Taco Bell
|
-2.6% |
| 8 |
I
itsu
|
-12.0% |
| 9 |
G
German Doner Kebab
|
+2.6% |
| 10 |
P
Popeyes Louisiana Chicken
|
+15.4% |
Share of tracked category spend, indexed
Store footprint
Store map
1,589 tracked McDonald's locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 209
- South East 208
- North West 206
- East of England 151
- West Midlands 145
- Scotland 126
- East Midlands 125
- Yorkshire and The Humber 115
- South West 113
- Wales 83
- North East 69
- Northern Ireland 39
Customer overlap
Who shops at McDonald's
Tracked chains McDonald's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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