Growth
McDonald's against its category
The biggest tracked UK burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks McDonald's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.2% |
| 2 |
B
Burger King
|
-0.8% |
| 3 |
F
Five Guys
|
-40.0% |
| 4 | G GBK Liverpool | +6.5% |
| 5 |
W
Wendy's
|
-6.3% |
| 6 |
S
Shake Shack
|
+2.3% |
| 7 |
H
Honest Burgers
|
-15.1% |
| 8 |
F
Fat Hippo
|
-0.7% |
| 9 |
T
The Beefy Boys
|
-15.8% |
| 10 |
W
Wimpy
|
-5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
1,593 tracked McDonald's locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 209
- South East 208
- North West 207
- East of England 153
- West Midlands 145
- East Midlands 126
- Scotland 126
- Yorkshire and The Humber 115
- South West 113
- Wales 83
- North East 69
- Northern Ireland 39
Customer overlap
Who shops at McDonald's
Tracked chains McDonald's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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