Growth
McDonald's against its category
The biggest tracked UK fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks McDonald's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-1.1% |
| 2 |
K
KFC
|
-1.6% |
| 3 |
B
Burger King
|
-4.3% |
| 4 |
I
IKEA Restaurant
|
-8.7% |
| 5 |
F
Five Guys
|
-30.9% |
| 6 | P Pepe's | - |
| 7 | F Foodhub | - |
| 8 | I itsu | -3.9% |
| 9 |
T
Taco Bell
|
-3.1% |
| 10 | G German Doner Kebab | +3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
1,580 tracked McDonald's locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 208
- London 205
- North West 205
- East of England 150
- West Midlands 145
- East Midlands 125
- Scotland 125
- Yorkshire and The Humber 115
- South West 113
- Wales 82
- North East 67
- Northern Ireland 39
- Other 1
Customer overlap
Who shops at McDonald's
Tracked chains McDonald's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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