Growth
Pizza Express against its category
The biggest tracked UK pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pizza Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pizza Express
|
-3.0% |
| 2 |
R
Rudy's Pizza Napoletana
|
-4.2% |
| 3 |
F
Franco Manca
|
-24.8% |
| 4 |
P
Pizza Pilgrims
|
-11.3% |
| 5 | G Gusto | -36.2% |
| 6 | Y Yummies pizza highbridge | -9.0% |
| 7 |
Y
Yard Sale Pizza
|
+7.1% |
| 8 |
P
Pizza Punks
|
-11.6% |
| 9 |
P
Paesano Pizza
|
-8.4% |
| 10 | F Firstop Pizza | -14.5% |
Share of tracked category spend, indexed
Store footprint
Store map
140 tracked Pizza Express locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 38
- South East 30
- East of England 18
- South West 10
- West Midlands 10
- North West 9
- East Midlands 8
- Yorkshire and The Humber 7
- Scotland 4
- Wales 3
- Northern Ireland 2
- Other 1
Customer overlap
Who shops at Pizza Express
Tracked chains Pizza Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eurostar
28
Eurostar
28
More trends